South Asia in mass media Essay Example | Topics and Well Written Essays - 500 words

South Asia in mass media - Essay Example The product takes pride of its reputation as one of the leading brands due to its capability of removing tough stains. With this, Tide is a premium product taking care of the cleanliness and purity of clothes. Looking at the current state of India, the advertisement of tide capturing the sunset view of Ganges River and Taj Mahal seem inappropriate. For one, India is now highly regarded because of its technological and economic momentum. Thus, an ad showing new infrastructure, new roads, or technology associated products would seem suitable. However, as this new identity spurred by recent progress is not yet instilled in the mind of consumers. Thus, advertisers chose to utilize the image of the traditional India and its connection with the laundry detergent. The Ganges River and the Taj Mahal are two important places in the Indian culture. It should also be noted these significant places became major attractions to tourists worldwide. Looking closer, the Ganges River and Taj Mahal is directly associated with purity to Indians according to their religious beliefs. In Hinduism, purity is considered imperative is a fundamental component of the Hindi culture. Though physical purity is emphasized, the real essence of purity extends to social, ceremonial, emotional, psychic and spiritual cleanliness. Adherents of Hinduism are required to be spotless, blameless, and free from any contamination.