Consumer Behaviour

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA ________________________________________________________________ ASSIGNMENT Program:Executive bach in Business Management Course:MKTG 4110 Consumer Behavior Semester:July October 2011 ascribable Date: 15 October 2011 ------------------------------------------------- Lecturer:Assoc. Prof. Dr. Firdaus Abdullah ------------------------------------------------- Assume that you are the market manager of the online wedgeing section of the countrys leading bank. How would you habituate your understanding of consumer behaviour to effectively segment your markets and identify provide segments for promoting online banking? Also drag the promotional strategies you will develop for the segments set by you. crush online banking options Consumers now have a round-eyed range of choices. To stand by you find one that meets your needs, we compared the order, terms, and run of the seven largest online banks. Last revi ewed: July 2009 Online banking, disrespect a rocky start, is nice the rule rather than the exception. And though both(prenominal) consumers remain wary of making financial proceeding oer the network because of security department concerns, Forrester Research forecasts that in ii years, 76 percent of U.S.

households with Internet access will bank online. How should you select an online bank if you seaportt already? much like a go in bank. Youll wish one that offers the services you need, pays competitive interest rates on deposits, is convenient to use, and doesnt gouge you on fees. We evaluated some of t he largest ones on those criteria (see table! ). From banking hours to virtual banking The focusing we bank has completely changed over the past three decades. thirty years ago, when you needed money, you visited a pleasant fortress during weekday banking hours, probably stood in line for a while, and had a human vote counter count aside your cash. But just a a few(prenominal) years later, banks launched networks of...If you want to get a full essay, battle array it on our website: BestEssayCheap.com

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